ThinkThin Pink Bar
The company Think Products makes granola bars. At least I think that’s what they are…they might be energy bars instead. Anyway, their original creation was the thinkOrganic bar, and then came thinkThin, a high-protein bar “for an active lifestyle.” (Notice this is not a weight loss product.) Their thinkGreen bar is made from the same “superfood” stuff as those green health drinks you see in the store. And now they have come out with…thinkThin Pink. Nutritionally, it appears to be the same as the original thinkThin bar, but it comes in fewer flavors - two for the Pink versus nine for the regular. When I first heard about this I assumed it was an actual pink bar, but apparently just the wrapping is pink. The motivation behind this “new” product is that they are donating a portion of the proceeds from each purchase to breast cancer researchers at Cedars-Sinai and the Women’s Cancer Institute.
I’m all for raising money for breast cancer research, but I am getting a bit tired of the “pink = breast cancer” ad copy and products.
Breast cancer is not exactly appetite-encouragement material.
June 7th, 2007 at 8:45 pm