Pink Blog

It turns out Sephora, the beauty store, has a whole line of products called Piiink. All of the products are made in France, and they say everything is inspired by international trends. Most of the packaging is pink, even if the items aren’t; the $6 My Magiiic Mascara is actually two tubes, one with black mascara and one with silver glitter, combined into a single pink unit. Also $6 is the limited-edition My Phosphorescent Kiiit which comes with glow-in-the-dark mascara and nail polish. I wonder how many Sephora customers can spell “phosphorescent” while they’re applying the products? Anyway, this is a definite appeal to hip young females, though the marketing doesn’t quite strike me as for the kawaii target demographic…it’s just for too-cool-for-you girls who like pink.